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Message campaigns

Message campaigns and lead follow-up by SMS, email and WhatsApp

Bring every inquiry into one pipeline and reach customers on the channel they actually read.

Problems it solves

  • Inquiries lost in chats

    A WhatsApp question is answered once and then forgotten.

  • Offers sent to everyone

    Or to no one, because choosing who to contact takes too long.

  • No idea what arrived

    Messages go out with no way to see whether they were delivered.

How it works

Leads from walk-ins, referrals, WhatsApp, your website and social channels go into one pipeline, and you can follow each one through to becoming a customer.

Campaigns go to customer segments by email, SMS or WhatsApp. WhatsApp campaigns use approved message templates, and delivery tracking shows what was delivered, with retries for what was not.

Demo data
NexaPOS campaign screen with a message to a customer segment and its delivery status.
A campaign to a customer segment

From inquiry to repeat buyer

  1. Step 1: An inquiry arrives on WhatsApp and is added to the lead pipeline.

  2. Step 2: The team follows it up until the lead buys and becomes a customer.

  3. Step 3: Later, you choose a customer segment for a new offer.

  4. Step 4: You send the campaign by SMS, email or WhatsApp.

  5. Step 5: Delivery tracking shows what arrived, and failed messages can be retried.

What it includes

  • One lead pipeline

    Walk-ins, referrals, WhatsApp, website and social leads together.

  • Conversion tracking

    Follow a lead from first contact to first sale.

  • Email, SMS and WhatsApp

    Reach customers on the channel that suits them.

  • Segment-based audiences

    Target campaigns using your customer segments.

  • Delivery tracking and retries

    See what was delivered and retry what was not.

  • Approved WhatsApp templates

    Send WhatsApp campaigns with approved message templates.

  • Campaign experiments

    Compare campaign variations to see which works better.

  • Announcements

    Share announcements with your staff and your customers.

Before you start

Prerequisites and limits

  • WhatsApp campaigns are sent with approved message templates.
  • Only message customers who have agreed to hear from you.
  • We confirm the setup for each channel with you before your first campaign.

Included in

Multi-Branch plan. Pricing depends on your branches and terminals.

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What changes for your business

For owners

  • No inquiry falling through the cracks
  • Offers aimed at the customers most likely to respond
  • Visibility into what was sent and what landed

For your team

  • One list of leads to follow up
  • Ready-approved templates for WhatsApp messages

Common questions

Which channels can I use?

Email, SMS and WhatsApp.

Can I send a campaign to only some customers?

Yes. Campaigns go to segments, so an offer reaches the customers it is meant for.

Are more campaign tools planned?

Yes. We are extending the campaign tools. Ask us for the current roadmap in a demo; we only list a feature here once it is available.

Useful for

Further reading

Stop losing track of inquiries.

Book a free demo and we will show the lead pipeline and campaign tools together.